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PBX Systems — What They Are and How They Can Optimize Your Business Connectivity

Close-up of a VoIP desk phone with digital communication icons overlay, representing a modern PBX system in a business setting.

In today’s fast-paced business world, seamless communication is essential for success. Whether you’re a small startup or a growing enterprise, having a reliable phone system can make all the difference in how you connect with clients, partners and employees. This is where PBX (Private Branch Exchange) systems come into play.

But what exactly is a PBX system, how does it work, and why should your business consider upgrading to one—especially with modern VoIP integrations? Let’s break it down.

What Is a PBX System?

A PBX system is a private telephone network used by businesses to manage incoming and outgoing calls efficiently. Unlike traditional landline setups that require separate phone lines for each extension, PBX systems allow multiple users to share a set number of external phone lines.

Originally, PBX systems operated on-premises using dedicated hardware. However, with advancements in technology, cloud-based VoIP PBX systems have become the go-to choice for businesses looking for flexibility, cost savings and enhanced functionality.


 

How Does a PBX System Work?

PBX systems act as a central hub that connects multiple phones within an organization while managing call routing, voicemail, and other telephony features. Here’s a simple breakdown:

  1. Call Routing: Directs incoming calls to the right department or individual.
  2. Auto-Attendant: A virtual receptionist that greets callers and provides menu options.
  3. Extension Dialing: Enables seamless internal communication without the need for external phone lines.
  4. Voicemail & Call Forwarding: Ensures calls reach the right person, even if they are not at their desk.
  5. Integration with VoIP: Many modern PBX systems work over the internet, reducing reliance on traditional phone lines.

 

Key Benefits of PBX Systems for Business Connectivity

1. Improved Call Management

With a PBX system, businesses can streamline call handling with advanced features like call forwarding, voicemail-to-email, conference calling and auto-attendants. This ensures no important calls are missed and that customers experience professional, efficient communication.

2. Cost Savings

Traditional phone systems can be costly, requiring expensive hardware and per-line charges. A VoIP-based PBX system significantly reduces costs by routing calls over the internet. Additionally, features like eFax (electronic faxing) eliminate the need for fax machines and phone lines, saving businesses even more money.

Call centre employee using a VoIP PBX system on a computer screen, displaying cost savings and analytics.

3. Scalability for Business Growth

Whether you’re adding new employees or expanding to multiple locations, PBX systems provide the flexibility to scale without costly infrastructure upgrades. Cloud-based PBX solutions allow businesses to add new lines or extensions effortlessly.

Business professionals in an office using PBX phone systems, illustrating seamless business communication and collaboration.

4. Seamless Integration with Modern Technology

PBX systems today integrate seamlessly with VoIP services, CRM software, mobile devices and eFax solutions, creating a unified communication system. This allows businesses to manage all communications—voice, fax and messaging—on a single platform, boosting efficiency and productivity.


 

Choosing the Right PBX System for Your Business

When selecting a PBX system, consider the following:

  • On-Premise vs. Cloud-Based: Traditional PBX systems require on-site hardware, while cloud PBX solutions are hosted online, offering more flexibility and lower maintenance costs.
  • VoIP Compatibility: A VoIP-enabled PBX system allows for internet-based calling, reducing costs and improving call quality.
  • Key Features: Look for auto-attendants, call forwarding, eFax integration, voicemail-to-email, and mobile compatibility.

 

Conclusion: Upgrade to a VoIP PBX with Unite Communications

At Unite Communications, we provide cost-effective, scalable, and feature-rich VoIP PBX solutions tailored to your business needs. Whether you’re looking to optimize call management, cut costs, or integrate advanced features like eFax, we’ve got you covered. Trust Unite – a company that is 100% Canadian-owned, staffed, and operated – proudly serving businesses with true Canadian expertise.

Ready to enhance your business connectivity? Contact us today and discover how our PBX solutions can help your business thrive!

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Interested In Learning More?

Explore more of our blog for insights, tips, and industry updates.

Cloud technology is becoming an integral part of office communications, which is drifting from the standard Private Branch Exchange (PBX) technology.

Brian Presement
24 June, 2017

Those who run their own business (or help with the communications aspect) understand the daily trials and tribulations that occur with the phone systems.

Brian Presement
4 July, 2017

Cloud technology has made its way into many aspects of business, from data storage to development platforms.

Brian Presement
3 August, 2017

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We’ve recently transferred our business telephone services from one of the big telecom companies to Unite. I have to admit – we were nervous to switch to a small company after only dealing with ‘Big Telecom’ for decades. All I can say is that I wish we had switched over to Unite years ago! Every communication and dealing I’ve had with them (in several different departments) has been amazing. It feels exactly like dealing with a local business where they care about you as a client, offer a good quality service/product at reasonable rates and have competent, smart people working for them.

Sarah Giovannone

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I wish I had found Unite sooner. We were using Rogers all these years with nothing but problems. The hold times trying to get service was just unbearable. A friend recommended Unite and I’m so glad they did. Cheaper than both Rogers and Bell with so many more options. Switching over was a breeze. I highly recommend Unite Communications for your business.

Mike Goldlist

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Other than the quick customer services and reasonable pricing, we were much impressed with the website design, too. Before we switched over from Bell to Unite, we were very hesitated and gone to a number of websites to check out their SNR services.
 
Once we saw the Unite site, all our concerns regarding the switch-over were answered: plain and simple. we called and the customer representative was very knowledgeable, reassuring and friendly.
 
Since then, we have a few special requests and these were answered promptly and great suggestions were provided. We would and have referred Unite to a few of our friends/vendors.

Porter Fine Printing Limited

I’ve been with Unite for over 2 years. I work in Account services, setting up clients with new business tools such as Unite Hosted PBX, Conferencing and Virtual Attendant. I also work with internal teams to ensure all customer requirements are met. My Operations background is an advantage because I’m able to help our customers immediately. I love introducing our clients to new products that assist them in improving communications with their clients. My goal is always to ensure the process runs smooth on both sides. Happy customers are my best measure of success. I’m Margarita Asatrian and I work at Unite.

Margarita Asatrian

Account Manager

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I have been on the Unite team for over 14 years. Watching the company evolve and grow into one of Canada’s fastest growing companies (2 years in a row) is a privilege and a source of pride. In addition to sales support, I work with customers to make sure the onboarding process is organized and efficient. I continue to support our clients as their needs also evolve and grow. I believe the team, and how we work together to ensure we offer the best product and service, is the primary reason for our organic growth. 

 

One of things I like best about Unite is that it’s 100% home grown. We are Canadian owned and operated. At a time when many companies were letting go of staff (or exporting jobs to foreign markets) we were growing and creating jobs at home. It makes me happy to be a continuing part of it.

 

I’m Christine Nicoll, and I work at Unite. Visit us at unite.ca

Christine Nicoll

Client Services Manager

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I am a Customer Service Specialist for Unite. I have been a part of the team for over two years. Having the ability to make someone’s day makes my job very satisfying. A positive customer service experience and happy customers influence the attitudes of my entire team. My job is important and my role is key to the team’s success.

Giving my full attention to the customers and their concerns is the best tool I use to respond to an issue or circumstance in a timely manner. When customers observe a quick response time, it shows our respect and commitment to the customer’s time. I love to see the customers happy by being able to solve their problems.

Working for a company with continued growth gives me a lot of peace of mind. I look forward to watching Unite grow. I am fortunate to be a part of this growing company.

I’m Marta Woszczyna, and I work at Unite.

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Client Services Specialist

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I have been on the Unite team for over 2 years as a Business Development Manager – responsible for helping customers find solutions to understand and solve their business telecom challenges. Customers are often surprised how easy it is for us to streamline their telecommunications with affordable, flexible and reliable alternatives. We are able to customize a solution for each customer, making the experience both personable and actionable. Unite is a great place to work. Looking forward to implementing and sharing our next iteration of projects. I’m Jeremy Rozen, I work at Unite.

Jeremy Rozen

Business Development

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As a Business Development Associate for Unite, I work with potential and existing customers to demonstrate products and answer their questions. I believe strong communication skills, excellent customer service skills, relationship management skills and an in-depth knowledge of Unite’s products or services are the best tools to be successful. Most of the time, I continue to be the main point of contact even after the final purchase is made. When this happens, I know I have done right by the customer. I am a people person, when the customer is happy, I am very happy. 
Our products and services make it easy to continue to assist customers. I help assess any current business constraints and will introduce the customer to relevant services that can have a large impact on productivity. Unite also provides me with a lot of flexibility. We don’t just sell Unite services – we use them. This allows me to work from the cottage when I need a break from the city. I have a central office, wherever I am. This flexibility has made a positive impact on me both professionally and personally.
Working for a company that I believe in and believes in me is awesome. I am Margaret Sutton, and I work at Unite.

Margaret Sutton

Business Development Associate