What is VoIP and is it important for businesses in 2024?

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If you’re a business owner looking for a new telecommunications system, you’ve no doubt read about or heard of the term “VoIP”. But what does it mean? VoIP stands for “Voice over Internet Protocol” and you’ve likely already used it in your personal or professional life. In simpler terms, it refers to a telecommunication system that leverages your internet connection to make audio calls. woman is on call Zoom and Skype both use VoIP technology to connect your audio. So does Facebook Messenger. But it’s not only for social media and internet platforms.  Many telecommunications companies today are harnessing the power of VoIP systems to offer higher quality phone and fax solutions to businesses at more competitive prices.

The Advantages of VoIP

A VoIP service can really benefit your business. For one thing, switching from a broadband connection will significantly reduce your costs, in some cases up to 50%. A hosted PBX system doesn’t require expensive and cumbersome hardware on site, which means there won’t be extra repair and maintenance fees. These are already included in your monthly subscription price. Another benefit is that VoIP allows you to make a call from anywhere with an internet connection. What’s more, if you’re unable to answer the call, you can direct the call to someone else or get your voicemail emailed to you. This gives you much more flexibility if you travel often or have a decentralized workforce. Plus, your virtual phone number travels with you wherever you go. That means your customers and colleagues can reach you on the same number they’re already familiar with while you’re overseas or even if you change business addresses. blue hair woman VoIP also scales easily as your business grows and offers enhanced features like virtual attendant and conferencing. Plus, you can enjoy clear voice quality as long as you have a strong internet connection with good bandwidth.

Investing in VoIP for your business

While it’s possible to get by with a free VoIP service, it’s not ideal for a business. You’re much better off investing in a secure system, especially if you’re sharing sensitive client or business information over the phone. VoIP systems leverage the security features of IP technology, such as encryption, to protect your data. A trustworthy VoIP provider will also guarantee a reliable connection so you don’t drop a call during an important business meeting with a customer. This reliability and safety translates into perceived value in the eyes of your customers. Unite Communications offers exceptional VoIP services at a fraction of the cost of other providers. We provide custom telecommunications solutions to meet your business needs, including a hosted PBX, a unified virtual phone number, a virtual attendant, conferencing and much more. Plus you’ll get around the clock security and monitoring. While the big guys increase their prices almost annually, we’re always looking for ways to decrease our prices all while providing you with more value. Switch today to get more of what you need — and less of what you don’t.

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We’ve recently transferred our business telephone services from one of the big telecom companies to Unite. I have to admit – we were nervous to switch to a small company after only dealing with ‘Big Telecom’ for decades. All I can say is that I wish we had switched over to Unite years ago! Every communication and dealing I’ve had with them (in several different departments) has been amazing. It feels exactly like dealing with a local business where they care about you as a client, offer a good quality service/product at reasonable rates and have competent, smart people working for them.

Sarah Giovannone

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I wish I had found Unite sooner. We were using Rogers all these years with nothing but problems. The hold times trying to get service was just unbearable. A friend recommended Unite and I’m so glad they did. Cheaper than both Rogers and Bell with so many more options. Switching over was a breeze. I highly recommend Unite Communications for your business.

Mike Goldlist

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Other than the quick customer services and reasonable pricing, we were much impressed with the website design, too. Before we switched over from Bell to Unite, we were very hesitated and gone to a number of websites to check out their SNR services.
Once we saw the Unite site, all our concerns regarding the switch-over were answered: plain and simple. we called and the customer representative was very knowledgeable, reassuring and friendly.
Since then, we have a few special requests and these were answered promptly and great suggestions were provided. We would and have referred Unite to a few of our friends/vendors.

Porter Fine Printing Limited

I’ve been with Unite for over 2 years. I work in Account services, setting up clients with new business tools such as Unite Hosted PBX, Conferencing and Virtual Attendant. I also work with internal teams to ensure all customer requirements are met. My Operations background is an advantage because I’m able to help our customers immediately. I love introducing our clients to new products that assist them in improving communications with their clients. My goal is always to ensure the process runs smooth on both sides. Happy customers are my best measure of success. I’m Margarita Asatrian and I work at Unite.

Margarita Asatrian

Account Manager

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I have been on the Unite team for over 14 years. Watching the company evolve and grow into one of Canada’s fastest growing companies (2 years in a row) is a privilege and a source of pride. In addition to sales support, I work with customers to make sure the onboarding process is organized and efficient. I continue to support our clients as their needs also evolve and grow. I believe the team, and how we work together to ensure we offer the best product and service, is the primary reason for our organic growth. 


One of things I like best about Unite is that it’s 100% home grown. We are Canadian owned and operated. At a time when many companies were letting go of staff (or exporting jobs to foreign markets) we were growing and creating jobs at home. It makes me happy to be a continuing part of it.


I’m Christine Nicoll, and I work at Unite. Visit us at unite.ca

Christine Nicoll

Client Services Manager

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I am a Customer Service Specialist for Unite. I have been a part of the team for over two years. Having the ability to make someone’s day makes my job very satisfying. A positive customer service experience and happy customers influence the attitudes of my entire team. My job is important and my role is key to the team’s success.

Giving my full attention to the customers and their concerns is the best tool I use to respond to an issue or circumstance in a timely manner. When customers observe a quick response time, it shows our respect and commitment to the customer’s time. I love to see the customers happy by being able to solve their problems.

Working for a company with continued growth gives me a lot of peace of mind. I look forward to watching Unite grow. I am fortunate to be a part of this growing company.

I’m Marta Woszczyna, and I work at Unite.

Marta Woszczyna

Client Services Specialist

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I have been on the Unite team for over 2 years as a Business Development Manager – responsible for helping customers find solutions to understand and solve their business telecom challenges. Customers are often surprised how easy it is for us to streamline their telecommunications with affordable, flexible and reliable alternatives. We are able to customize a solution for each customer, making the experience both personable and actionable. Unite is a great place to work. Looking forward to implementing and sharing our next iteration of projects. I’m Jeremy Rozen, I work at Unite.

Jeremy Rozen

Business Development

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As a Business Development Associate for Unite, I work with potential and existing customers to demonstrate products and answer their questions. I believe strong communication skills, excellent customer service skills, relationship management skills and an in-depth knowledge of Unite’s products or services are the best tools to be successful. Most of the time, I continue to be the main point of contact even after the final purchase is made. When this happens, I know I have done right by the customer. I am a people person, when the customer is happy, I am very happy. 
Our products and services make it easy to continue to assist customers. I help assess any current business constraints and will introduce the customer to relevant services that can have a large impact on productivity. Unite also provides me with a lot of flexibility. We don’t just sell Unite services – we use them. This allows me to work from the cottage when I need a break from the city. I have a central office, wherever I am. This flexibility has made a positive impact on me both professionally and personally.
Working for a company that I believe in and believes in me is awesome. I am Margaret Sutton, and I work at Unite.

Margaret Sutton

Business Development Associate